Bond Strength Shampoo (Repair & Protect)

Feel fearless. Feel reborn. Feel free to live beautifully, every day, no matter how you style your hair. Now every time you colour, bleach, straighten or blow-dry your hair, Dove Bond Strength Advanced Damage Therapy hair shampoo will renew and improve Chemically Treated hair with every wash —hair is reborn 10x stronger.* Hair is at a better state than before it was even damaged. *effect on external breakage when using system vs. non-conditioning shampoo.With Peptide Complex, this shampoo for chemically treated hair works at a molecular level to deeply nourish and strengthen the hair’s structure. So, there’s no need to stress, Dove hair care products wants you to feel good about your new look and new you. That’s why they have created the Liquid Bio-Protein care technology, which is designed to refill weak protein. This hair repair breakthrough is backed by 10 years of research, to help reverse 98% of visible hair damage.*due to breakage use with system vs. non-conditioning shampoo.Formulated with Peptide Complex, our Dove Bond Strength shampoo and conditioner system strengthens bonds from inside out and helps reverse signs of accumulated chemical damage for ultra strength and smoothness. Specially designed for chemically treated hair. Just apply onto wet hair, lather and rinse before using the Dove Bond Strength hair conditioner. As always, Dove hair products are vegan and PETA approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing  a new dawn of hair possibilities now.

• HAIR REBORN: Dove Bond Strength hair shampoo renews with every wash—hair is reborn 10X stronger.* *effect on external breakage when using system vs. non-conditioning shampoo.
• SHAMPOO FOR DAMAGED HAIR: This Dove shampoo with Peptide Complex reverses 98% of visible hair damage.*  *when used as a system.
• BIO-PROTEIN TECHNOLOGY: These hair care products are formulated with Bio-Protein Care and Peptide Complex to replenish damaged protein, strengthening each hair fiber from root to tip with every wash.
• HOW TO USE: Apply hair shampoo to wet hair, lather and rinse before using conditioner. For extra hair repair, use the Dove Bond Strength Hair Mask once a week.
• BACKED BY SCIENCE: These hair products use Dove’s patented technology that’s backed by 10 years of research. Protecting, repairing, and restoring hair to reduce signs of damage. 
• CARE YOU CAN COUNT ON: Globally, Dove does not test on animals. These hair care products are PETA approved and vegan.